In Design, a very short introduction, John Heskett argues that design can be defined, in essence, as the human capacity to shape our own environment. We transform our environment in a variety of unnatural ways to meet our needs and give meaning to our lives. The importance of design lies in the fact that it defines, like language, the essential character of human beings.
Design is sometimes described as one of the branches of the historical narrative of art, emphasizing the temporal transitions of trends, styles and techniques. The history of design, however, is more like a process of superimposition, in which new developments are superimposed on existing things over time. This superimposition is not a process of mere accumulation or aggregation, but a dynamic process of interaction.
In such a rotating pattern, each innovation changes the existing thing in terms of role, meaning and function. In an era of post-industrial society, artificial intelligence, knowledge economy and multiculturalism, the blueprint for modern design will be redrawn. While artificial intelligence will enable cognition, recognition and analysis for humans, and designers will focus more on thinking about more strategic product decisions, design will return to the human subject itself and its relationship with society. The future of design is not about the expansion of needs, but about how to deal with the relationship between people and intelligence, society and ecology. In some important sense, it is the interplay between the designer's intentions and the user's needs and feelings that generates the discussion about the significance and importance of design.
Innovation Design School of Guangzhou Academy of Fine Arts orientated by social needs, combining the technological, industrial and humanistic trends of common concern between the country and the world, to break through professional barriers. Optimize the teaching structure of the subject system based on “professional + center”. In this exhibition, Innovation Design School of Guangzhou Academy of Fine Arts, in collaboration with the Boxes Art Museum, presents the outstanding graduation works, exploring and dialoguing the connection between art, design and life, and the practice of breaking through design boundaries. With the concept of “design empowers technology, design promotes industry, design creates a better life”, let design works move from the hall to the public life, endowing art with charm, design with value.